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Privacy Policy

Privacy Policy
Effective as of Nov 16, 2018
We know you care about how your personal information is used and shared, and we take your privacy seriously. This Privacy Policy (as defined below) (“Privacy Policy”), covers our treatment of your personally identifiable information that  Mermaid beauty Ltd. , and its subsidiaries and affiliates (collectively, “MMlove”) collect and process relating to the operation of MMlove's websites (“Sites”), its products and services as set forth herein.
For the purpose of this Privacy Policy, the term “personal information” means individually identifiable information we gather when you are accessing or using our services that identifies you, such as your name, email address or billing information, or other data that can be reasonably used to infer this information, without regards to the practices of companies we don't own or control, or people that we don't manage.
This Privacy Policy applies to all users of our website(s) (“Sites”), products (“Products”), services, mobile applications, subscription services and other software (“Services”), including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.
By using or accessing MMlove's Sites, Products or Services in any manner, you acknowledge that you accept the practices and policy outlined in this Privacy Policy, and you hereby agree to allow us to collect, use, share and store your personal information as described below.
Remember that your use of MMlove's Services is at all times subject to the Terms of Service, which incorporates this Privacy Policy. Any terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms of Services. We also provide additional details about how we collect and use information from our public web sites in our Privacy Statement for Mermaid websites, which you may refer to where necessary.
Please Note: We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will respond as described by law, including deleting your personal information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at
Will MMlove ever change this Privacy Policy?
We're constantly trying to improve our Sites, Products and Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on the Sites. Please note that those legal notices will govern your use of the Sites, Products and Services, and you are responsible for reading and understanding them. You are bound by any changes to the Privacy Policy when you use the Sites, Products and Services after such changes have been posted. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used.
What information does MMlove collect and what is the purpose of the collection?
Information you provide to us
We receive and store any information you knowingly provide to us. For example, through the registration process and/or through your account settings, we may collect personal information such as your name, email address, shipping address, billing address, phone number, credit card details, location name, location including geo-fence, group and device names, device location names, device or group images, MMlove app names, MMlove app configuration details, and third-party account credentials (for example, your log-in credentials for Facebook or other third party sites). If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to our Services is covered by this Privacy Policy; for example, avatars, profile information, images, friends and other authorized information. Certain information may be required to register with us or to take advantage of some of our features.
If you have provided us with a means of contacting you, we may use such means to communicate with you. For example, we may send you updates about our services, informational updates, surveys or promotional offers (either on our own behalf, or on behalf of other businesses), or communicate with you about your use of the Services. Also, we may receive a confirmation when you open a message from us. This confirmation helps us make our communications with you more interesting and improve our services.